Best Life Herbals has introduced a free shipping option for its U.S. customers. Any U.S. order over $65.00 now qualifies for the free shipping option.
Until recently, the company’s minimum shipping charge was $4.95. Now, orders shipping anywhere in the United States qualify for no-cost shipping. The order simply has to meet the $65.00 minimum.
The change, according to a company spokesperson, is designed to “streamline and simplify” the ordering process. “And, of course, to save our customers money.” The new free shipping policy is effective immediately.
The new policy is part of a complete revamp of the Best Life Herbals website. “Our goal,” said the spokesperson, “is to give our customers a more pleasant online experience. Simply putting up a website used to be good enough. But today’s media-savvy surfers expect more.”
For Best Life, “more” means a cleaner, brighter look… easier-to-read pages… and free access to hundreds of health articles from their newsletter, The Journal for Healthy Living.
Giving their visitors more was also the driving force behind free shipping. “We have loyal customers who come back to us month after month, year after year,” the spokesperson explained. “We want to reward that loyalty. To let them know we appreciate their business.”
“We also want to add value to every visit to our website,” the spokesperson explained. “Providing information on hundreds of health topics is one way we can do that. Finding ways to save visitors money is another.”
“If you place just one order per month, a minimum shipping charge of $4.95, adds up to almost $60.00 a year,” he continued. “So we brainstormed on how we could offer our most loyal customers better value.
“We’ve always been known as a leader in nutritional supplements. But we also wanted to be the leader in value. Free shipping is part of the answer.”
Like many other companies, Best Life Herbals is seeing tremendous growth in the numbers of visitors to its website. According to Forrester Research, 167 million Americans will shop online in 2012. That’s an increase of almost 12% over 2011.
“We’re not the biggest company online,” the spokesperson said, “but we can be among the best. That’s why we offer our newsletter for free… back our products with a full-year guarantee… and now offer free shipping on all U.S. orders over $65.00. It’s all about making the experience better for our customers.”
Best Life Herbals is a leading marketer of nutritional supplements.